At the Cannes Lion Festival in 2016, Publicis Groupe helped form Common Ground, a five-year commitment with Dentsu, Havas, IPG, Omnicom, and WPP, to help the United Nations meet their Sustainable Development Goals. Publicis’ goal is SDG 2: Zero Hunger. Coming out of Cannes, our job was to brand and help shape this 5-year initiative.
The Publicis One Table initiative invites everyone, from our 80,000+ employees to the global community, to come together around one table to help end the hunger crisis.
We designed a brand to inspire at the individual and organizational level to get engaged.
Creative Director - Carlos Perez
Designer - Sarah Privitera