Hindsight

Hindsight is the second coming of Eovove, a clothing company centered around around the theme of growth through self reflection. The college side hustle of Marius Johnson, we were approached after he graduated to help punched up his visual identity. After a brief exploration we found that the 'Eovove' name wasn't resonating as it was expected it to so we took the opportunity to rename the company to convey a clearer message. 

Collaborators:
Strategist Rob Cattell  
Copywriter Conrad Kissel 

Clothing design + Photoshoot art direction

Spotify playlists 


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