Outvote - Branding/Strategy
Outvote aims to change the way we campaign by using people to campaign directly to their own personal network of friends. This results in more efficient and cost effective way of targeting the people you need to reach.
We were asked to create a brand identity and social engagement strategy leading up to the mid term elections.
Copywriter Lawrence Wang
Social + Web.
We kept it simple and create 3 basic templates so that they would be able to create ownable content while not having original imagery to use.
In the days leading up to and including election our strategy was to informative and give people actionable information through Instagram stories.
To that end, we made the website entirely typographic.
Because everyone likes more stuff.